MMM! Coffee – In the Spotlight

How did you get into the event and mobile coffee business?

In my previous life I lived near Sevenoaks in Kent for 22 years. This is where I bought up my two beautiful daughters and worked as the CEO of a Family Support Charity. I loved my job and particularly enjoyed working directly with the parents and children running parenting and self-development groups. However when we moved to Gloucestershire three years ago it gave me opportunity to do something completely different. Having two daughters and two dogs we loved to go out and about at the weekend going to different outdoor events, we love a County Show! I also love a good coffee and would spend ages at these events trying to find a decent espresso based ‘proper’ coffee. Frankly I became tired of having to put up with really awful coffee at many of the outdoor events we’ve attended, on requesting Cappuccino caterers serve up something horrid made from a powder and being charged a ridiculous for the privilege!. Why shouldn’t you be able to get really good espresso based coffees in the middle of a field? Well, if you don’t like something change it, and that is exactly what I did.

What geographical areas do you cover?

I travel far and wide, have van will travel! I try to focus on the events in the Gloucestershire area but do in fact travel all over the country now.

What makes you stand out from other Event and mobile coffee van enterprises?

So what is great about Mmm! Coffee? We are independent and innovative, not just another outdoor caterer. We offer a unique, flexible, high quality service that can be adapted to the clients and the seasonal needs. We use gorgeous coffee: after much research we found our dream coffee supplier who’s Signature Blend is truly the best we have tasted, this ensures the consistency and freshness of our coffee in every cup. We work with great people, mmm! Coffee is not just about the coffee and drinks it is also about the people who serve it. Our team is managed and trained by excellent coffee professionals, this is coupled with top of the range espresso machines and coffee grinders consistently delivering exceptional coffee every time.

We also stand out from the crowd, our branding is eye catching and memorable! We have a very smart branded van complete with marquee, flags, tables and chairs which allows us to provide a very flexible service in almost any location.

What is your favourite coffee drink?

I do love a flat white.

Up to how many people can you cater for at an event?

As well as our espresso machine we also have filter coffee machines and water urns which ensures we can offer our high quality drinks quickly. As an example I recently made coffees, hot chocolate and teas for 125 people in 25 minutes!

Are you happy to do events any day of the week at any hour?

Yes absolutely we are very flexible. In fact we love a night time event as it gives us the opportunity to get the candles and the lamps out – it looks amazing! Breakfasts are always popular too as we serve a mean bacon roll.

If a client makes a request for an event, for example that they would like a particular hot drink to be available that you do not usually offer would this be something that you could arrange?

I love a challenge! I am very much a ’can do’ person and will always find a way of making something happen. We can also serve alcohol for example to make liquor coffees or how about a pina colada thick milkshake YUM!

At an event what would a typical setup be?

Ooo anwered that above….. in question 1. But the van is a Peugeot expert van converted into a Mobile Espresso Bar, it has a top of the range espresso coffee machine, a fridge, oven and all the power I need on board. I also use a very smart brown 3m x 3x marquee as a serving area as well as branded 3m high feather flags – you can be sure we stand out from the crowd and look amazing!

If someone would like to book you up to cater for their outdoors event how much notice should they give you?

All I can say is as much notice as possible. We are always particularly business at the weekends and quieter in the weekdays.

We see that you have started to spread your wings and are offering mobile coffee van franchises, what are the main benefits that come with this?

After having developed the business over the last two and half years I quickly realised that I needed to look at how to grow the business. After carrying out a lot of research I realised that the mmm! Coffee ltd business model I had developed with scalable and that franchising was the way forward. The term ‘Franchising’ has been used to describe many different forms of business relationships, including Franchising, distributor and agency arrangements. The more popular use of the term has arisen from the development of what is called ‘Business Format Franchising.’

Business Format Franchising is the granting of a franchise by one person (the Company) to another (the Franchisee), which entitles the Franchisee to trade under the trademark/trade name of the Company and to make use of an entire package, comprising all the elements necessary to establish a previously untrained person in the business and to run it with continual assistance on a pre-determined basis.

The principle is simple – some companies choose to grow, not by developing in the conventional way, but by granting a franchise to others to sell their product or service.

There are clear advantages to this:

  • You don’t have to come up with a new idea – someone else has had it and tested it too!
  • Comprehensive training programmes in sales and indeed all business skills
  • Good Companies can also help secure funding for your investment as well as e.g. discounted bulk-buy supplies for outlets when you are in operation
  • With a Franchise, customers will also understand that you will be offering the best possible value for money and service – although you run your ‘own show’, you are part of a much larger organisation
  • A recognised and trusted brand
  • Use your entrepreneurial and motivational skills
  • Owning your own business with support of a successful organisation
  • Professional, national and local advertising and promotional campaigns
  • Group purchasing power
  • A national supply and distribution network
  • Proven Systems and Procedures

 Who is in Control?

Each business outlet is owned and operated by the Franchisee. However, the Company retains control over the way in which products and services are marketed and sold, and controls the quality and standards of the business.

Franchise business across the country are reporting not just survival stories, within this time of economic uncertainty, but real success stories: further underpinning the belief in the industry that franchising is one of the most successful and resilient business models in the UK”

Source: bfa website

The Package

mmm! Coffee has a dedicated team to provide support throughout the initial launch and ongoing operation of your business. We are a user-friendly team with a track record of business success.

  • 5 Year Renewable Licence Fee
  • Marketing materials
  • A panel of high quality suppliers
  • Comprehensive start up training
  • Co-ordinated launch campaign
  • Point of sale material
  • Full e-commerce website
  • Regular ongoing training
  • Business Management Support
  • Access to the full range of Mmm! Coffee Company documentation

SUPPORT SERVICES

DEVELOPMENT: mmm! Coffee will provide support & assistance throughout your time as a franchisee

TRAINING: mmm! Coffee will provide a comprehensive training programme and will work closely with you during your launch into your market

EQUIPMENT: mmm! Coffee provides a one-stop shop service and will provide all the equipment you require at a special franchisee price

PROCUREMENT: mmm! Coffee has developed an excellent supply chain, ensuring an uninterrupted supply of all your coffee and drinks products

PRODUCT DEVELOPMENT: We always listen to our customers and keep an eye on the market. Innovation is the way of keeping ahead; we will share it with you

FRANCHISING KNOWLEDGE: Expertise regarding managing your franchise business is provided by the franchise team